To report a loss, call us at (888) 813- PURE (7873), email us at, or fax us at (888) 636-1359. Claims service support is available 24 hours a day, seven days a week.

We aim to deliver the best claims experience possible:

  • Your safety and well-being matter the most. That’s why we strive to deliver a truly exceptional claims experience by standing in the shoes of our Members and finding ways to make life better when it’s needed most. Doing so requires a high degree of emotional intelligence. We call it ‘purEQ’, and it’s so important to us that we screen and train our employees for it.
  • Licensed claims adjusters are available 24 hours a day, and will address your most immediate needs in a timely manner.
  • Your adjuster will communicate with you in the manner and frequency that you prefer, keeping both you and your agent apprised of the status of your claim.
  • We have a deep respect for your busy lifestyle. Your claim will be addressed quickly, with no hold-back provisions to preclude you from beginning repairs or restoration.
  • Your adjuster will work with you to ensure a high quality repair.
  • We're committed to helping you avoid claims in the future. Your Member Advocate will study your loss to help you identify ways to prevent similar losses from happening again.

PURE claims adjusters are among the most experienced in the industry. Members commonly describe them as compassionate, capable and knowledgeable, and appreciate their calming presence at the time of a loss. Meet some of the team: